Matt Wise
Senior Measurement & Data Specialist at Accord Marketing. A decade in CRM, personalisation and measurement across retail, sport, pharma and travel. Client side and agency side. I work on the gap between what a business thinks is happening with its customers and what actually is.
What I do
Measurement and CRM strategy. Attribution that holds up when you question it. Segmentation that changes what customers actually receive, not just what gets reported. Data quality, personalisation and the foundational work most businesses skip.
Elsewhere
Measurement opinions, the odd race day photo and whatever else makes it past the drafts folder.